Restaurant Online Ordering Features

PlateForm’s menu management system allows restaurant operators to add, update, and organize menu items at any time through a visual dashboard. Each item supports photos, descriptions, availability schedules, options, modifiers, and combo configurations. Changes sync instantly across the customer-facing ordering page and any integrated POS system. The dashboard includes a change history with audit trails, enabling compliance tracking and accountability for menu modifications. Restaurants can highlight bestsellers, set item availability by time of day or day of week, and manage modifier pricing for add-ons and customizations. Menu import from CSV files is supported for bulk operations, and the system handles items, categories, and nested modifiers without requiring any technical knowledge from the operator.

• Photo uploads and availability schedules
• Items, options, combos, and modifiers
• Change history and audit trails for compliance

PlateForm’s multi-location management system allows restaurant chains to operate up to 5 branches on the Pro plan or unlimited branches on the Scale plan from a single centralized dashboard. Each location can have its own menu, operating hours, delivery zones, preparation times, and pricing. The platform includes a customer-facing store locator that automatically routes customers to their nearest branch. Centralized reporting aggregates performance data across all locations while allowing per-branch drill-down into orders, revenue, and bestselling items. This architecture is designed for growing restaurant brands in the MENA region that need to maintain consistent brand standards while accommodating location-specific menus, delivery radiuses, and operational schedules across cities like Cairo, Riyadh, and Dubai.

• Store hours, addresses, and prep times
• Centralized control
• Customer-facing store locator for multi-location brands

PlateForm’s promotion engine enables restaurants to create and manage discount campaigns directly from the dashboard. Operators can configure percentage-based or fixed-amount discounts with start and end date scheduling, set minimum order values, and limit usage per customer or total redemptions. Promotional codes can be scoped to specific locations or applied business-wide across all branches. The system tracks coupon usage in real time, providing fraud prevention through redemption limits and customer-level usage caps. For Scale plan customers, loyalty program integration allows repeat-purchase rewards and point-based incentives. These tools give restaurants the ability to drive repeat orders, recover lapsed customers, and run time-limited campaigns during slow periods — capabilities typically locked behind third-party marketing platforms.

• Percentage or fixed-amount discounts with scheduling
• Location-specific or business-wide promotional codes
• Real-time usage tracking and fraud prevention

PlateForm provides restaurant operators with a comprehensive analytics dashboard that tracks orders, revenue, bestselling items, and per-location performance in real time. Weekly email summaries are sent automatically with key metrics, and full data is exportable in CSV and PDF formats. Unlike third-party delivery platforms that restrict access to customer and order data, PlateForm gives restaurants permanent ownership of their complete dataset — including customer contact information, order history, delivery addresses, and behavioral patterns. The Pro plan includes advanced reporting with trend analysis and time-based filters. The Scale plan adds AI-powered analytics with predictive insights. This data ownership enables restaurants to build direct customer relationships, run targeted marketing campaigns, and make informed decisions about menu optimization, staffing, and delivery zone expansion.

• Orders, revenue, bestsellers, and location performance
• Weekly email summaries with CSV/PDF exports
• Full data export. Own your restaurant data forever