PlateForm vs Deliveroo
Deliveroo takes a significant commission on every order and controls the customer experience. With PlateForm, you launch your own branded ordering page, keep 100% of revenue, and build a direct relationship with your customers - no middleman, no commissions.
| Feature | PlateForm | Deliveroo |
|---|---|---|
| Commission per order | 0% | 15-30% |
| Customer data ownership | Full ownership | Platform owns data |
| Custom branding & domain | Yes (Pro & Scale) | No |
| Menu control | 100% control | Limited |
| Direct customer relationship | Yes | No |
| WhatsApp order notifications | Yes | No |
| White-label mobile apps | Yes (Scale plan) | No |
| Free plan available | Yes - Starter | No |
What Does Deliveroo Really Cost Your Restaurant?
Deliveroo charges restaurants between 15% and 30% commission on every order, depending on your market and contract terms. For a restaurant processing $10,000/month through Deliveroo, that's $1,500-$3,000 going directly to the platform - before you account for delivery fees, marketing boosts, or premium placement charges. Over a year, a mid-size restaurant can lose $18,000-$36,000 in commissions alone. PlateForm charges a flat monthly fee starting at $0/month (Starter plan), with zero commissions on any order, ever.
Who Owns Your Customer Data?
When a customer orders through Deliveroo, Deliveroo owns the relationship. You don't get their email, phone number, or order history. You can't send them promotions, loyalty offers, or reorder reminders. With PlateForm, every customer record - name, contact info, order history, preferences - belongs to you. Build your own CRM, run targeted WhatsApp campaigns, and turn first-time orders into loyal regulars.
Brand Experience: Deliveroo's App vs Your Own Storefront
On Deliveroo, your restaurant is one listing among thousands. Customers see competitor restaurants, sponsored placements, and Deliveroo's branding - not yours. PlateForm lets you launch a fully branded ordering page under your own domain. Your logo, your colours, your menu design. Customers see your brand from start to finish, building recognition and trust that keeps them coming back directly.
When Should You Keep Deliveroo?
Deliveroo still has a role for discovery - new customers finding your restaurant for the first time. The smart strategy is to use Deliveroo for acquisition but convert those customers to your own ordering channel with PlateForm. Include a flyer in every Deliveroo order pointing customers to your direct ordering page. Over time, you shift revenue from a 25% commission channel to a 0% commission channel.
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