PlateForm vs Third-Party Delivery Apps
Third-party delivery apps like Talabat, Deliveroo, and Uber Eats charge 15-30% commission, own your customer data, and control your brand experience. PlateForm is the alternative: a commission-free platform that lets you own everything - your orders, your customers, your revenue.
| Feature | PlateForm | Third-Party Delivery Apps |
|---|---|---|
| Commission per order | 0% | 15-30% |
| Customer data ownership | Full ownership | Platform owns data |
| Custom branding & domain | Yes (Pro & Scale) | No |
| Menu control | 100% control | Limited |
| Direct customer relationship | Yes | No |
| WhatsApp order notifications | Yes | No |
| White-label mobile apps | Yes (Scale plan) | No |
| Free plan available | Yes - Starter | No |
The Hidden Cost of Third-Party Delivery Apps
Most restaurant owners know about commission fees - 15-30% per order to Talabat, Deliveroo, or Uber Eats. But the real cost goes deeper. Aggregators own your customer data, making it impossible to build direct relationships. They place competitor ads next to your listing. They control your menu pricing, display order, and even push their own promotions over yours. A restaurant doing $20,000/month through aggregators loses $3,000-$6,000 in commissions alone - that's $36,000-$72,000 per year that could be profit.
Why Restaurants Are Moving to Direct Ordering
The shift from aggregator-dependent ordering to owned channels is accelerating across the MENA region. Restaurants that launch their own branded ordering page keep 100% of order revenue, collect customer emails and phone numbers for remarketing, control their menu presentation and pricing, and build a brand customers recognise and return to. PlateForm makes this transition easy - most restaurants are live within 24 hours, with full menu import, custom domain setup, and WhatsApp notification integration included.
How Much Could Your Restaurant Save?
Take your average monthly revenue from third-party apps and multiply by your commission rate. A restaurant doing $15,000/month at 20% commission pays $3,000/month - or $36,000/year - to the aggregator. PlateForm's Pro plan costs $49/month with zero commissions. That's a potential saving of $35,412/year. Even accounting for handling your own delivery logistics, the math overwhelmingly favours direct ordering for restaurants with an established customer base.
PlateForm + Aggregators: A Hybrid Strategy That Works
You don't have to quit aggregators cold turkey. The most successful restaurants use a hybrid approach: keep your listing on Talabat and Deliveroo for discovery and new customer acquisition, but include a flyer or card in every aggregator order directing customers to your direct ordering page. Offer a small incentive - 10% off their first direct order - and watch customers shift to your commission-free channel naturally. Over 6 months, many PlateForm restaurants move 40-60% of their orders to direct, saving tens of thousands in annual commissions.
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